Simplifying complexity through UX

7+ years of experience

All your research, ideation, wireframing, designing to staging and production is on one single place with me.

7+ years of experience

Grab my Resume

I design behavioral experiences that create meaningful impact. I’ve led and contributed to design initiatives at Zee Television, DNA India, Mphasis, Datamatrics, and Costco, working across core product experiences and business-driven solutions for desktop and mobile platforms.

My work has supported platforms used by 35+ million users, contributing to measurable improvements in engagement, adoption, and operational efficiency across large-scale media, enterprise, and retail products.

Projects

Curated portfolio of product design across core experiences and monetization

Projects

Curated portfolio of product design

across core experiences and monetization

AppStore (Enterprise Solution)

A centralized platform for employees, especially sales teams, to access all internal apps easily. Streamlined workflows and improved productivity across the organization.

Shuddhi Naturals (E-commerce)

An e-commerce experience for a startup delivering fresh, stone-ground wheat flour online. Focused on building trust and showcasing product quality through design

Virtual Film Festival ( Entertainment )

A streaming platform designed during lockdown to bring the festival experience into users' homes. Created an immersive digital environment for film enthusiasts.

Strong teamwork helps me design better, scalable solutions.

"Thank you Priya for your innovative work on the App Store designs, which was well received and appreciated by Ravi V Your focus on user journey and user expectations is highly appreciated. You have truly gone beyond your boundary to learn and adapt to the new way of working. Want to see more innovative work in the comings days"

-Vijay V, AVP of Delivery Service @ Mphasis

"I want to take a moment to express my heartfelt gratitude for your incredible support and seamless coordination. Your dedication and proactive approach have made a significant difference in achieving our goals. Your ability to work collaboratively and address challenges with such professionalism is truly commendable. Thank you for always being a reliable teammate and for going the extra mile to ensure everything runs smoothly. It’s a pleasure working alongside you!"

-Atul D, PM of Delivery Service @ Mphasis

About me

Nice to meet you, I'm Priya! ✨

I’m a UX designer with around 14 years of overall experience,

including 7+ years in UX. I mainly work on complex enterprise

and B2B workflows and simplify them using user research,

usability testing, and data-driven decisions.

Recently, I worked on an enterprise App Store product that

improved sales team productivity by streamlining app

discoveryand access. I’ve worked across enterprise, B2C,

and internal tools, focusing on usability, scalability,

and business impact

I’m a UX designer with around 14 years of overall experience,

including 7+ years in UX. I mainly work on complex enterprise

and B2B workflows and simplify them using user research,

usability testing, and data-driven decisions.

Recently, I worked on an enterprise App Store product that

improved sales team productivity by streamlining app

discoveryand access. I’ve worked across enterprise, B2C,

and internal tools, focusing on usability, scalability,

and business impact

I’m a UX designer with around 14 years of overall experience,

including 7+ years in UX. I mainly work on complex enterprise

and B2B workflows and simplify them using user research,

usability testing, and data-driven decisions.

Recently, I worked on an enterprise App Store product that

improved sales team productivity by streamlining app

discoveryand access. I’ve worked across enterprise, B2C,

and internal tools, focusing on usability, scalability,

and business impact

Say Hello / Namestay